The beer culture in the Zillertal is firmly rooted in the regional identity of Tyrol. Zillertal Bier is one of the region’s most traditional breweries, combining craftsmanship in brewing with modern production methods. Using regional raw materials and generations of experience, it creates beer specialties that are clearly associated with the Zillertal region.

A particular highlight for visitors is the BrauKunstHaus in Zell am Ziller. Here, guests can explore the world of brewing in an interactive way, learn more about the history of the brand, and experience the connection between Tyrolean tradition and contemporary presentation. The experience center makes the brewing process tangible and offers exciting insights into regional production.

In den Sennereien der Region wird täglich erlebbar, wie aus frischer Milch hochwertige Produkte entstehen. Transparenz, Regionalität und echtes Handwerk stehen im Mittelpunkt und machen den Besuch zu einem authentischen Einblick in die Genusskultur Tirols.

Besonders in der Erlebnissennerei Zillertal in Mayrhofen erhältst du spannende Einblicke in die Welt der regionalen Milchverarbeitung. Hier kannst du miterleben, wie traditionelle Handwerkskunst und moderne Produktion zusammenfinden und wie aus sorgfältig ausgewählten Zutaten Käse- und Milchprodukte von besonderer Qualität entstehen.

At the farmers’ markets in the Zillertal, producers and visitors meet directly in the midst of the Tyrolean mountains. Here, what defines the region becomes tangible: short supply chains, well-established structures, and products created in the Zillertal and the surrounding valleys. Seasonal Tyrolean specialities, fresh food from local businesses, and personal conversations shape the special atmosphere.

The markets are an integral part of village life in the Zillertal and reflect the close connection between agriculture, craftsmanship and community. Quality, origin and regionality take centre stage – values deeply rooted in the culture of the Tyrolean Alps and shaping the authentic image of the region.

You can find the dates of the farmers’ markets in the Zillertal in the event calendar.

The Zillertal is not called the “Valley of Music” without reason. Music accompanies life in the villages throughout the year and is deeply rooted in the region’s culture. At open-air concerts and musical events, this tradition comes to life – in village squares, event venues and under the open sky.

Brass bands, choirs and regional ensembles create moments of encounter in which community and togetherness become tangible. For visitors, this means experiencing an authentic piece of Zillertal culture – close, genuine and closely connected to the valley’s identity in Tyrol.